AB Inbev STELLA
client : AB INBEV
project : STELLA ARTOIS POP-UP RETROSPECTIVE
EVENT DESIGN / GRAPHIC DESIGN / COMMUNICATION DESIGN
As part of the brand’s regional summit, MMD built a brand narrative experience for the storied Belgian brand that included environmental graphics, video, and more helping to bring to life the many plot points of the brand’s evolution. The activation concluded with a pop-up bar to greet guests with a signature chalice of Stella Artois.
