client : ZERO HALLIBURTON

project : CAPSULE COLLECTION

PACKAGING / DISPLAY FIXTURE DESIGN

MMD worked with the American heritage luggage brand Zero Halliburton with their new Packing System packaging and display system. The new box graphics echo the modular packing bags themselves providing retailers with a distinct, reconfigurable look.

As part of the retail program for Zero Halliburton, and to support the product packaging, MMD designed a retail fixture that 'explodes' the product on the top of the display so customers can play with the space-saving bags on the rotating display. The C-shape stacking units include hidden magnets to connect to each other, and can be pulled apart to be used as risers, or low display tables. American walnut shelving attaches with a countersunk bracket that recalls the brand's signature fluted detail, and again with the display's rounded look.⁠