client : ELENI’S NEW YORK

IDENTITY / packaging

Eleni’s is a New York brand that counts celebrities, luxury brands, and fortune 500 companies as clients of her high-end custom cookies. For the company’s expansion into mass, MMD created a visually distinctive hex-box shape, and evolved the graphic look with added design details which have become part of the brand’s look as a whole. This packaging solution looks great on the shelf, and also allows retailers to assemble product towers and displays to help establish a coherent in-store look for the products.