IDENTITY, MERCHANDISE, GRAPHIC DESIGN, INTERIOR DESIGN

Kimberly McDonald is a favorite with celebrities and an international top seller at Bergdorf Goodman, Brown’s London, and other prestige retailers.

From the identity to print and digital collateral, Matt Murphy Design has created the overall brand aesthetic, highlighting their signature use of precious stones and multi-colored geodes.  MMD also designed the brand’s sales and marketing materials, including look books for each collection, in-store collateral, retail displays and fixtures, and press kits.

MMD was also engaged to develop Kimberly McDonald’s new home goods line.  Using the client’s existing jewelry aesthetic, MMD collaborated with the client to design a line of luxury textiles and home goods.  MMD also sourced and managed a network of artisans and manufacturers to produce the line and market them to retail buyers.The Kimberly McDonald boutique opened in Sunset Plaza in Los Angeles in 2012.  MMD provided the overall design of the space, including displays, furnishings, and decor.