client : land

project : the station / MIAMI, FL

IDENTITY / event design / marketing

Curated by Shamim M. Momin and Nate Lowman, and produced by Eleanor Cayre, The Station was an art installation for Art Basel Miami, co-sponsored by Interview Magazine. Consisting of visual art and performance displayed through three floors of an empty construction site, this fully immersive experience required a unique communications solution. While total attendance exceeded 5,000, VIP guests were sent special chain tag invitations, which doubled as a brand device for print advertising. Select guests received a limited-edition canvas pouch, designed by Nate Lowman and produced through Matt Murphy Blue Label.