CLIENT : MoMA / MUSEUM OF MODERN ART

project : MOMA ACCESSORIES

This collection introduced functional bags to attract a downtown clientele for MoMA’s successful retail business. The bag collection featured denim outer bodies with a blueprint blue inside structure. The popular Pouchwallet™ is a hybrid zippered folding pouch made of supple lambskin over a blueprint blue fabric interior.

Matt Murphy Blue Label is the MMD collaborative platform, working with world-class artists, publications, and art institutions since 2003.