Peanuts - GAC
Seven world renowned artists are participating in an unprecedented Global Collaboration, where the artists are interpreting the work of Charles M. Schulz both on merchandise and in public art offerings. In phase one of this project, Peanuts inspired murals will pepper the world, giving the gift of art to everyone.
client : peanuts
project : GLOBAL ARTIST COLLECTIVE
GRAPHIC DESIGN, SOCIAL MEDIA CAMPAIGN, VIDEO EDITING, ART DIRECTION, LOGISTICS
Seven world renowned artists are participating in an unprecedented Peanuts Global Artist Collective where the artists are interpreting the work of Charles M. Schulz both on merchandise and in public art offerings. In phase one of this project, Peanuts inspired murals will pepper the world, giving the gift of art to everyone.
NEW YORK CITY
In the historic streets of the Hudson Square District several oversize hand-painted artist murals have been created on the way to the vibrant Children's Museum of the Arts. For the mural rollout, MMD created a mini-map for attendees, plus stickers showcasing the diversity and complexity of the artworks.
Dozens of oversized, Snoopy-inspired dog bowls designed by world-renowned artist Rob Pruitt dotted the sidewalks of Chelsea in September 2018, providing neighborhood pooches an opportunity for a water break, while their two-legged companions can drink in the next wave of amazing peanuts-inspired public art.
Groundbreaking retailer STORY also was participating in the Peanuts Global Artist Collective as the first NYC retail home of the project, featuring a wide variety of exclusive merchandise!
Berlin
The Mitte District is the eye of the art-storm with multiple digital displays in the heart of the city.
PARIS
Nina Chanel Abney makes her mark in the art-filled 10th Arrondissement, Canal-side, on Le Citizen Hôtel façade.
Acclaimed French visual artist André Saraiva teamed up with the Peanuts Global Artist collective to launch a physical pop up space at Galeries Lafayette Champs-Élysées in Paris, France. The joint effort features a life-sized installation of Snoopy’s dog house alongside exclusive prints and merchandise. Saraiva’s ubiquitous Mr. A character is observed across the collaborative offering spanning T-shirts, tote bags, pins, and select headwear. Altogether, the presentation pays homage to legendary Peanuts creator, Charles M. Schulz.
SEOUL
The Global Artist Collective touches down at the Jamsil Lotte World Mall (Songpa District) on giant floating digital screens. Featuring Robb Pruitt.
TOKYO
The Snoopy Museum Tokyo in Roppongi hosts a special exhibition that is reflected with digital screens in the fashionable Shibuya.
SAN FRANCISCO
Dazzling digital murals enliven the downtown area to showcase the artistic brilliance of the Peanuts Global Artist Collective.
MEXICO CITY
A dynamic mini-show of all the Peanuts artists at Mexico City's revered Mumedi Design Museum is amplified with energetic color and giant scale in the buzzing Zocálo.
At the shopping center Reforma 222 in Mexico City the Peanuts Global Artist Collective unveiled a 10-feet by 12-feet sculpture by Assume Vivid Astro Focus (AVAF) featuring recognizable scenes from the comic book series, such as a typewriter atop a doghouse. The sculpture will remain on view at Reforma 222 and then it will be divided into several sections and displayed at four other shopping malls around the city (including Parque Lindavista, Parque Tezontle, Parque Las Antenas and Parque Toreo).
