NAMING, IDENTITY, MARKETING, GRAPHIC DESIGN,PRINT ADVERTISING

This restaurant overlooking the East River is the brainchild of Chefs Tom Colicchio and Sisha Ortúzar. The restaurant is part of a larger campus of indoor and outdoor spaces, including the main Riverpark restaurant, The Farm – New York’s largest outdoor urban farm, and The Cube – an airy modernist glass structure. The collection of spaces are used often for corporate and personal events—a core business for the restaurant campus as a whole.

Matt Murphy Design was tasked with the responsibility of increasing the restaurant’s event business by 60%, and to address the challenge of finding a cohesive visual language to represent this wide variety of spaces. The marketing kit included a suite of tools for the events marketing team.